Utilizing analytics, social listening, and customer relationship management (CRM) systems to personalize offerings.
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This combination makes the book uniquely valuable for understanding how premium global brands and hyper-local enterprises coexist and compete in the same ecosystem. Core Frameworks Explained Share public link
The textbook moves beyond traditional marketing views to champion a holistic marketing approach. This framework insists that everything matters in marketing, requiring a broad, integrated perspective across four key dimensions: requiring a broad
The text provides methodologies to calculate and maximize the long-term profitability of customer relationships.
What makes this specific edition a staple in Asian business schools is its focus on unique market dynamics:
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